Pantene Pro-V Ultimate 10 BB Crème 2 IN 1 Shampoo & Conditioner. Beauty boosting formula. Pro-V. 10 in 1 multi-tasker repairs. Smoothes, boosts shine & more. Pantene® Pro-V®. Since 1945, Pantene has had a commitment to healthy hair. Our enriched formulas contain Pro-Vitamins. Hair so Healthy it Shines™. Healthier hair with every wash.* Protein loss from hair's core makes it vulnerable to damage Pantene's damage defying formula with antioxidants is gentle - it reduces protein loss, so your hair stays strong against damage. Pantene. Hair research institute. 10 solutions for flawlessly healthy hair: 1. Repair for rough hair. 2. Strength against damage. 3. Silky softness. 4. Brilliant shine. 5. Smoothing. 6. Moisture. 7. Frizz control. 8. Gentle cleaning. 9. Manageability. 10. Detangling. For easy styling and a perfect finish, also try ultimate 10 ™ BB creme leave-in treatment. *vs. non-conditioning shampoo. Questions 1-800-945-7768 or visit www.pantene.com.