Dermatologist developed. Clinically shown to deeply hydrate extra-dry skin all day. With long-lasting broad-spectrum daily UVA/UVB protection. Clean, non-greasy feel. We believe everyone should have healthy, comfortable skin. Lubriderm, the brand developed by dermatologists, offers products that are specially formulated with essential nutrients that are naturally found in healthy skin. Our Advanced Therapy products are designed to deeply moisturize your extra-dry skin to transform it back to healthy-looking, comfortable skin. Advanced Therapy Moisturizing Lotion with SPF 30 is our solution to provide all day relief of extra dry skin and long-lasting sun protection for healthier-looking skin. This non-greasy formula, enriched with Vitamins E & B5 and skin essential lipids naturally found in healthy skin, helps strengthen skin's moisture barrier. It also contains broad-spectrum sunscreen technology that provides superior, long-lasting protection from harmful, skin-aging UVA/UVB rays. Now you can get the daily protection your skin needs to be healthy-looking all year long without the greasy feel, making it great for daily use. Made in Canada.