Bold, beautiful, vibrant Vidal Sassoon Pro Series London Luxe Merlot Vibrant Red permanent hair color delivers your most fashion-forward look. Created with salon color expertise, Vidal Sassoon Pro Series London Luxe permanent hair color lets you achieve our long-lasting ultra- vibrant color – outside of the salon. With a specially calibrated formula, each shade features a perfect blend of high-impact pigments, giving you rich, permanent color that lasts up to 8 weeks. From vivid violets to stunning coppers, achieve the lustrous on-trend tresses you want. Permanent hair color mixed by experts for the perfect blend of pigments and lasting color Intense shades give you the chic fashion-forward look you want – without a visit to the salon Easy at-home system provides up to 8 weeks of salon-quality vibrant color; Includes VS HydraBlock Color Preserving Conditioner to help prevent water from fading your vibrant color 1 hair color application kit