Crunchy whole grain wheat and bran flakes with plump, juicy raisins. Excellent source of whole grain. Excellent source of calcium. 100% source of calcium. 100% Daily value 11 vitamins & minerals. Excellent source of fiber. Low-fat diets rich in fiber-containing grain products , fruits and vegetables may reduce the risk of some types of cancer. Meets American Heart Association food criteria for saturated fat and cholesterol for healthy people over age 2. Exchange: 1-1/2 Starch plus 1 Fruit.