Toasted rice cereal. USDA organic. Organic Ingredients: Following strict USDA standards, we select preservative and pesticide-free ingredients that do not contain artificial colors and flavors. Our product's natural ingredients are grown using methods with the environment in mind. Wise Choices: By choosing to begin your day with organic cereal, you'll have another way to give your family a nourishing and natural start. And, because it's your favorite delicious cereal from Kellogg, you'll be choosing something you know they love. Simply Good: For over 100 years, Kellogg has provided delicious and nutritious choices. Now, we make it easy for you to choose to eat organic by offering all-natural Rice Krispies. Kellogg's Organic Rice Krispies. Childhood is calling. USDA organic standards prohibit the use of synthetic pesticides, irradiation, and artificial colors, flavors and preservatives. Rice Krispies with organically grown rice. 100% Natural. 0 g Trans fat. No artificial flavors. No artificial preservatives. No artificial colors. Exchange: 2 Carbohydrates. The dietary exchanges are based on the exchange lists for meal planning. Copyright 2003 by The American Diabetes Association, Inc. and The American Dietetic Association. Certified organic by Quality Assurance International.