Clinically proven to minimize the appearance of unwanted hair. Improves skin tone and texture. Dermatologist and clinically proven. The Aveeno Brand has been Dermatologist recommended for nearly 60 years. A pioneer in the study of natural ingredients for efficacious skin care, Aveeno has captured the naturally active benefits of soy. Long known for its health benefits, soy also delivers multiple skin benefits including moisturization, smoothing texture, evening out skin tone and now minimizing the appearance of unwanted hair. Aveeno offers facial care products that are noncomedogenic, hypoallergenic, and gentle enough for everyday use. Oil-free. Noncomedogenic. Aveeno Positively Smooth Facial Moisturizer is clinically proven to go beyond moisturization to naturally improve skin tone and texture, while minimizing the appearance of unwanted facial hair. This breakthrough formula with an exclusive combination of natural soy, skin-silkening soy extract, and skin conditioners has been shown to make hair look less noticeable in as little as 2 weeks and results improve with continued use. And, it helps you remove unwanted facial hair less often. This light, fast-absorbing formula moisturizes all day long and works naturally to help maintain a beautiful, healthy-looking complexion by: leaving skin softer and smoother, improving skin texture, evening out skin tone, visibly reducing fine lines and wrinkles, making hair softer, finer and less noticeable. Made in Canada.