Life is short. Stay awake for it. The world's top 1% of coffee beans. Hand crafted. 100% arabica coffee. State of coffee goodness. Keurig Genuine K-Cup Pods: Only Genuine K-Cup pods are optimally designed by Keurig for your Keurig coffee maker to deliver the perfect beverage in every cup. Fueling Adventure Since 1992: Coffee isn’t just our business, it’s our unrelenting passion. We love to roast it, brew it, smell it, and (Duh) drink it. But most of all, we love how it brings people together and inspires adventure, big and small.