Never fried. Always real. Certified gluten-free. Unbelievably un-fried. Crazy hot, insanely good. What's it like to eat Crazy Hot Popchips? It's kind of like kissing a fire-breathing dragon! So turn the heat up with red chili peppers and a hint of cheddar cheese. If you like it hot, go ahead and feel the burn. Consider yourself warned. Calling all snacktivists. Boiling in oil used to be something you did to your enemies. But potato chip makers do it to potatoes, But we don't. We love them. That's why we take potatoes, add heat and pressure, then pop! It's a perfectly seasoned chip that tastes as good as fried. So eat Popchips, and feel the love in every bite. Hungry for more? Pop Over to: popchips.com. No added preservatives. No artificial flavors. No synthetic colors. No cholesterol. 0 grams trans fat and half the fat of fried chips (50+% less fat per 28 g serving. Crazy Hot Popchips: 4.5 g; Regular Fried Potato Chips: 10 g). Guaranteed fresh and flavorful through the best before date. Any Questions Call: 866.217.9327. Product of USA.