Clean and bright as mountain air. Celebrate Busch classic tradition. Introduced as Busch Bavarian in 1955, Busch has grown from a regional brand to a national favorite. Described then as clean, clear and refreshing as mountain air, the quality has never wavered and continues to this day. I hope you'll try it. I know you will like it! - August A. Busch, Jr. 1955. Streaming live on Pandora: Busch classic radio. For more information about our products and freshness guarantee, call 1-800-342-5283 or visit us at www.busch.com. Product of USA.