No artificial preservatives, colors or flavors. No high fructose corn syrup. Whitewheat® Fast Facts: No high fructose corn syrup. Taste of White--nutrition of wheat. Good source of fiber. No artificial preservatives, colors or flavors. Excellent source of calcium. 0 grams trans fat per roll. Our Quality Pledge: The bakers of Nature's Own have been baking bread and buns since 1919 and are committed to providing you with the highest-quality baked foods. Nature's Own bread and buns are made with premium ingredients that are carefully combined in our special recipes and then baked to perfection in our ovens. If the Nature's Own name is on the package, you're certain to find great-tasting bread and buns inside! Enjoy! Go with the Grain™