Consistent flavor for over 125 years. Hills Bros Coffee has been consistently delivering a rich, delicious cup of coffee for over 125 years. Hills Bros Coffee has a rich, delicious taste and a fine aroma thanks to a new roasting process called Stage Roasting, a proprietary process that delivers a smoother, less bitter coffee taste. Stage Roasting reduces bitterness by slowly roasting beans at precise temperatures to get to the core of the bean, where the purest flavor is often hidden. This process consistently delivers a great-tasting coffee to be enjoyed cup after cup.