Bread is a low fat, cholesterol free food. 0 grams of trans fat per slice. No artificial preservatives, colors or flavors. No high fructose corn syrup. 10 grams of whole grain per serving. This bread successfully combines the traditional taste and texture of white bread with the nutritional goodness of whole grain. It is the perfect blend of softness, good tasting ingredients and whole grain nutrition with no artificial preservatives, colors or flavors added. USDA Recommend Eating Guide: Grain group. Make half your grains whole. The USDA Food Guide Pyramid recommends eating 6 serving of grains each day, including 3 servings from whole grain sources. Grains, especially whole grains, provide you with energy and essential nutrients to maintain your body's health. Eating whole grains, as part of a healthy diet, may reduce your risk of heart disease, cancer and other chronic diseases. If you're trying to slim down, studies show that adding whole grains can help to maintain a healthier body weight. To learn more about whole grains, the importance of a healthy diet, and to create a personal food guide pyramid based on your caloric and nutritional needs, visit the USDA's website. Grains for life. No. 1 selling soft variety bread brand in the US (Nature's Own Brand Breads are the No. 1 selling soft variety breads based on the unit sales numbers reported by syndicated IRI data for the total US). Our Quality Pledge: The Bakers of Natures Own have been baking bread since 1919 and are committed to providing you with the highest quality baked foods. Natures Own breads are made with premium ingredients that are carefully combined in our special recipes and then baked to perfection in our ovens. If the Nature s Own name is on the package, you're certain to find great-tasting breads inside! From the Flowers family of bakers. Bromate free.