Peanut butter ice cream loaded with brownie chunks and a chocolate peanut butter swirl. Quality since 1913. The Blue Bunny state of mind. It's impossible to eat Blue Bunny ice cream without smiling. Blue Bunny packs so much good stuff into every bite, you can't eat it without putting yourself in a state of ice cream nirvana. So go for it! Live life to its fullest. Have an extra helping of pure delight. You and your family deserve nothing less.