Guaranteed fresh until printed date. 40% less fat than regular potato chips (Total fat content of regular potato chips is 10 g per 1 oz serving; total fat content of Lay's Kettle Cooked 40% less fat potato chips is 6 g per 1 oz serving.). Fresh taste of signature potatoes. Crafted with care. Guaranteed fresh. Questions or comments? 1-800-352-4477. Until printed date or this snack's on us. Weekdays 9:00am to 4:30pm Central Time. Visit our website (at) fritolay.com. Deliciously Indulgent: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Jalapeno Cheddar Flavor: The zestiness of jalapenos, combined with the fresh taste of sharp cheddar, brings an unexpectedly delicious kick to these flavorful chips. We start with Lay's Signature potatoes, sliced nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked potato chips - perfect for sharing and crafted with care. Facebook: Find us on: facebook.com/lays. No artificial flavors. No preservatives. Flavor kitchen. www.lays.com.