Vanilla Ice Cream Dipped in Chocolate Flavored Coating & Crisp Rice. Artificial flavor added. The Blue Bunny State of Mind. Fact: It's impossible to eat Blue Bunny ice cream treats without smiling. Blue Bunny packs so much good stuff into every bit; you can't eat it without putting yourself in a state of ice cream nirvana. How do we do it? We don't skimp on our ice cream. Never have. Never will. And we don't think you should, either. So go for it! Live life to its fullest. Have a helping of pure delight. You and your family deserve nothing less.