25% less fat than regular Ruffles Potato Chips (fat content has been reduced from 10 grams per 1 oz serving to 7 grams per 1 oz serving). Ruffles have rrridges! Guaranteed fresh until printed date. Guaranteed fresh until printed date or this snack's on us. Questions or comments? 1-800-352-4477 Mon-Fri 9:00am to 4:30pm CT/or chat at fritolay.com. Gluten free. Ever hear the saying less is more? We did. And it confused us. How could having less be good? But Reduced Fat Ruffles are not like most things. All the flavor of Original Ruffles. With 25% less fat. And when your chips have 25% less fat, then you can enjoy 25% more of your BBQ faves. That's math. Because when you have ridges, the crunches are crunchier, the dipping strength multiplies, and your chips become Ruffles. Can't get enough ridges? Go to ruffles.com.