Colgate Sensitive Toothpaste, Maximum Strength, Lasting Fresh, Mint Burst, Gel

Misc: Anticavity toothpaste for sensitive teeth. Maximum strength (Maximum strength FDA allowed antisensitivity active ingredient). Relieves & freshens. Clinically proven sensitivity relief. Long-lasting freshness. Where does sensitive tooth pain come from? Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve center. When your teeth make contact with something hot, cold, or sweet, sensations are carried down these channels directly to the nerves, causing pain. Colgate Sensitive Lasting Fresh is formulated for daily use. 24/7 sensitivity protection with twice daily brushing. Long-lasting freshness that leaves a clean, fresh feeling in your mouth. How does Colgate Sensitive Lasting Fresh work? Colgate Sensitive Lasting Fresh contains potassium nitrite, clinically proven to soothe the nerves in exposed dentin. With regular use, it provides long-lasting sensitivity relief and long-lasting freshness. Gluten free. Save Water: www.colgate.com/savewater. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! www.colgatesensitive.com. SmartLabel. Visit smartlabel.colgate.com for ingredient information. Made in Mexico.